Senior Specialist - Marketing (Campaign Management)

As a Senior Specialist - Marketing (Campaign Management), you will help lead the campaign intake, planning, and production activities within an assigned business area. You will serve as the primary liaison between the strategic business unit marketing and digital and content marketing teams, ensuring marketing initiatives are clearly defined, strategically aligned, and ready for execution. You will own the development and quality of campaign briefs and ensure campaigns have clear goals, audiences, messaging, and success metrics before entering production. 

You will also serve as a subject matter expert in campaign planning and execution and collaborate closely with cross-functional partners to improve campaign effectiveness and business outcomes.  

Responsibilities: 

• Owns campaign intake, planning, and readiness for assigned marketing programs, campaigns, or business initiatives 
• Serves as the primary campaign management partner for assigned stakeholders 
• Determines whether campaign requests are sufficiently defined, approved, and ready to enter production 
• Develops and maintains high-quality campaign briefs and supporting documentation with minimal oversight 
• Manages stakeholder alignment and approval processes throughout the campaign planning lifecycle 
• Reviews and evaluates requested changes to campaign objectives, messaging, deliverables, or requirements and recommends appropriate actions
• Flags business or scope-related risks and recommends mitigation strategies to stakeholders and other leaders 
• Contributes to the development and continuous improvement of campaign intake processes, briefing standards, and reusable marketing assets 

Qualifications:

• Bachelor’s Degree - Marketing, Communications, Business, or related field or equivalent education and experience required 
• Master's Degree - Marketing, Communications, Business, or related field preferred 
• 4–6 years of progressive marketing experience 
• Demonstrated ownership of complex programs utilizing multiple channels with measurable impact 
• Strong analytical skills and ability to translate data into actionable insights 
• Advanced proficiency with marketing tools, platforms, and reporting for specialty area 
• Strong communication, organization, and stakeholder collaboration skills 
• Ability to work autonomously while aligning to broader program goals 
• Industry experience in technology, product manufacturing, or supply chain preferred 
• Ability to travel 0% - 10% 

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This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements. For eligible positions, compensation may include participation in a bonus or sales incentive plan, subject to the terms and conditions of the applicable plan documents. For certain sales roles, Wesco also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan.
At Wesco, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. Our Company’s greatest asset is our people. Wesco is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to thrive.  Learn more about Working at Wesco here and apply online today! Founded in 1922 and headquartered in Pittsburgh, Wesco is a publicly traded (NYSE: WCC) FORTUNE 500® company. Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer. Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.