Trade Marketing Specialist

At WeQuel, we are now looking for a Trade Marketing Specialist in Solna where you will become an important part of our client's marketing organisation, with a focus on leading customer, category and brand growth through strategic trade marketing. You will work across all Path to Purchase touchpoints, both in the retail landscape and the out-of-home channel, to remove barriers and create triggers that positively influence shopper and consumer behaviour.

As a consultant with us, you get the opportunity to work with one of our clients, a leading company within FMCG and the ice cream industry, where you contribute to driving trade marketing strategy, developing best-in-class activations and creating sustainable growth for the brand.

Your responsibilities:

• Development of a winning Trade Marketing strategy across all Path to Purchase touchpoints

• Analysis of shopper insights, triggers and barriers to drive growth

• Development and execution of best-in-class point-of-sale activations and materials

• Creation of compelling brand materials for trade fairs and customer events

• Development of retailer trade marketing programmes

• Alignment of trade marketing plans with brand objectives and customer priorities

• Partnership with Marketing and CBD teams on tailored customer plans

• Management of creative agency relationships and budgets

• Follow-up to ensure activations are delivered on time and in full

• Follow-up on ROI from shopper marketing activities

You work in a dynamic environment where you independently drive your own workstreams forward while collaborating with several interfaces within the organisation.

Requirements:

• Proven results within sales and/or marketing, with experience in trade marketing, shopper marketing and/or brand management

• Degree in Business Administration, Marketing, or a similar field

• Fluent in both Swedish and English, spoken and written

• FMCG experience is a strong advantage

• Project management experience

• Strong analytical and results-driven mindset, highly organised with excellent attention to detail, strong communication, presentation and stakeholder management skills, and a proactive, ownership-driven approach

Assignment details

• Start date: 1 October 2026

• End date: 31 March 2027

• Workload: 100%

• Remote: 50%

We offer

At WeQuel, you become part of a consulting team that values people first – we believe success is created through engagement, collaboration and development. We offer a flat organisation with short decision-making paths, a strong sense of community, and the opportunity to influence your own development.