About this role
Are you obsessed with social media, constantly spotting the next trend before it takes off, and able to turn an idea into a scroll-stopping piece of content?
We’re looking for a Social Media Marketing Specialist to help shape and grow Lefty’s social presence across platforms and establish the brand as a leading voice in influencer marketing.
Lefty is a fast-growing SaaS platform helping brands and agencies discover creators, manage influencer campaigns, and measure performance. As the influencer marketing industry continues to evolve, we want our social channels to be at the forefront of that conversation, from breaking down the latest trends to sharing sharp industry insights, product stories, and content that people genuinely want to share.
This is a role for someone who is curious, culturally plugged-in,, and ready to take ownership. If that sounds like you, then we want to hear from you!
THE ROLE
As Social Media Specialist, you’ll own the day-to-day execution and evolution of Lefty’s social media presence. You’ll work closely with the wider marketing team to develop social campaigns, create content, manage our communities, collaborate with creators and industry voices, and use performance data to continuously improve what we do.
WHAT YOU WILL DO
Social Media Strategy:
Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and follower growth
Identify opportunities to make Lefty part of relevant conversations across influencer marketing
Content Creation:
Create engaging and shareable content, including text, images, and videos, for various social media platforms (e.g. Instagram, Twitter, LinkedIn, Xiaohongshu, WeChat, MailChimp)
Community Management:
Monitor, engage, and respond to the Lefty online community in a voice consistent with the brand
Foster relationships with influencers, brand advocates, and partners to amplify our reach
Performance Tracking
Utilize analytics tools to derive insights, optimize content strategy, and make data-driven decisions
Provide recommendations for improving reach and engagement based on social trends and feedback
Campaign Management:
Plan and execute social media campaigns to promote products, services, or special events
Paid Advertising:
Manage and optimize paid social media advertising campaigns to reach a wider audience and drive conversions
WHO YOU ARE
You live on social. You know what’s trending, why something is going viral, and how brands can participate
You’re culturally curious. You naturally follow creators, brands, internet culture, fashion, beauty, entertainment, and everything happening across social
You’re collaborative. You can work independently while partnering closely with the wider marketing team
PROFILE
Minimum 2 years of experience in social media management
Proficient in major social media platforms and familiarity with new and emerging platforms
Excellent English writing and communication skills
Familiarity with design and basic content creation tools
Experience using social analytics and reporting tools to track and improve performance
A strong understanding of influencer marketing, creators, and the social media landscape
WHAT WE OFFER
Freedom to experiment: Bring your ideas to the table, test them, and learn from what happens
International exposure: Work with a diverse, global team and audience
Room to grow: Develop your skills and take on more ownership as Lefty continues to grow
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