Director, Global Brand & Experiential Marketing

Location: New York City
Workplace: Hybrid
Compensation: $120k – $150k

About this role

About Teads

Teads is a leading omnichannel advertising platform building the future of digital advertising where quality content, trusted publishers, ambitious brands, and human creativity can thrive. Operating at true scale - processing 18 billion ad opportunities every single day - we connect global brands with a monthly reach of over 2.2 billion unique users.

At Teads, we believe your impact travels further. We are a borderless team of 1,700+ innovators across 30+ countries who favor outcome over tenure, value trusted autonomy, and use predictive AI to amplify human ingenuity rather than replace it. We move at pace, tackle genuinely complex problems, and foster a high-accountability culture that stays genuinely human. If you are looking for room to build and meaningful scope, you belong here. Learn more at www.teads.com.

About the opportunity

Teads has an opportunity for a Director of Global Brand & Experiential Marketing who is passionate about marketing, innovation and differentiated experiences to join our team, based in New York.

This role will report to the VP of Brand Marketing and Communications. The role will be responsible for developing and executing strategies that create exceptional and consistent brand experiences across touchpoints including tentpoles, proprietary events and industry partnerships. This role leads the effort to understand our target audience, define the desired brand perception, and translate that into tangible experiences that build brand loyalty and drive business growth.

We are looking for an ambitious, creative individual who is passionate about marketing & communication, ideally with already established connections within the advertising, technology and media industry.

As the Director, Global Brand & Experiential Marketing, you will work closely with executive leadership, sales, and regional marketing teams. The successful candidate will shape the global brand marketing strategy for Teads with a self-starter mentality and a hands-on approach.

What will you do?

Create comprehensive brand experience strategies aligned with business goals.
Lead major experiential marketing initiatives, such as industry events, tentpoles (CES, POSSIBLE, Cannes, Advertising Week etc.), and proprietary brand activations.
Develop creative briefs and work closely with internal teams and agencies on brand campaigns and experiential events.
Serve as the primary liaison between the brand team and the leadership team, ensuring alignment with corporate goals.
Be responsible for driving the global brand and experiential marketing strategy and work closely with leadership on the global budget including forecasting and tracking.
Ensure experiential initiatives and partnerships are delivered effectively and on budget and be able to measure success and demonstrate ROI.

Your skills and experiences:

8–10 years of progressive experience in brand marketing, event production, or experiential marketing, ideally within AdTech, SaaS, media, or agency settings.
Proven track record of personally managing at least 2–3 flagship industry events or major brand activations per year from concept to post-event reporting.
Experience navigating fast-paced, corporate environments where leaders wear multiple hats.
Portfolio or case studies demonstrating measurable business outcomes from past brand activations and campaigns.
Deep experience designing, building, and executing live brand activations, trade show presence (e.g., Cannes Lions, CES, Advertising Week), pop-ups, and executive dinners and roundtables.
Hands-on experience managing large budgets, including line-item forecasting, vendor negotiation, and measuring event impact (pipeline contribution, brand lift, engagement metrics).
Proven track record hiring and managing external production houses, experiential agencies, booth builders, fabricators, and talent/influencers.
Ability to bridge brand strategy with internal partners—specifically Sales, PR, Product, and C-suite executives—ensuring event narratives drive commercial outcomes.
Experience managing 1–3 direct reports (e.g., Event Managers, Marketing Coordinators) or leading cross-functional project teams.

What You’ll Get:

At Teads, your scope is bigger than your title. Here is what you can count on in return:

Meaningful scope & real ownership — take complete ownership of high-visibility global tentpoles and shape how the adtech and media industry experiences Teads.
Global exposure and genuinely complex challenges at real scale — reach 2.2Bn users / month and 18Bn ad opportunities / day.
Smart, ambitious peers collaborating across 30+ global markets.
A genuinely human culture — high care alongside high accountability, supporting ambitious work in an inclusive environment.
Real investment in your growth — mentorship, coaching, workshops, certifications, and leadership development programs to continuously stretch your career.

At Teads, your impact travels further.

The pay range for this position is USD $120,000 to $150,000 annually including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for our competitive benefits and perks to support you and your family as part of Teads’ total rewards package.

#LI-HYBRID

#LI-BAILEY

Life at Teads

At Teads, we’re building what’s next for the open internet. By bringing together the strengths of Teads and Outbrain, we’ve created a global omnichannel platform connecting brands, agencies, publishers, and audiences across CTV, mobile, and web from brand building through to performance.

But what makes Teads different isn’t only what we’re building. It’s how we build it. We work at the intersection of media, technology, creativity, data, and AI. That means solving complex problems, adapting quickly, challenging established ways of working, and turning new technology into meaningful outcomes for our customers and partners.

Our EVP reflects the experience we want every Teadster to have.

Impact Without Borders

Your work here can travel far beyond your immediate team, market, or job description.

Teads operates across markets, functions, cultures, and disciplines, giving you the opportunity to collaborate with colleagues around the world and contribute to work that has genuine global reach. Whether you are building technology, working with advertisers, supporting publishers, developing creative solutions, or helping our teams grow, you will have the opportunity to see how your work connects to something bigger. We value people who look beyond boundaries, share ideas openly, and take ownership of the impact they can create.

Complexity That Makes You Better

Advertising and technology are changing quickly and we see that complexity as an opportunity.

At Teads, you will work on problems that do not always have an obvious answer. You will navigate evolving technology, changing customer expectations, new AI capabilities, shifting consumer behaviours, and a rapidly transforming media landscape. We want people who are curious enough to ask better questions, confident enough to experiment, and adaptable enough to keep learning. You will have access to modern tools, AI and automation, talented colleagues, and opportunities to stretch beyond what you already know.

Because the best careers are not built by doing the same thing repeatedly. They are built by taking on challenges that make you better.

Ambition, Made Human

We are ambitious about what we want to build but we believe high performance and humanity should coexist.

Teadsters are smart, resourceful, approachable, and passionate about what they do. We expect high standards, but we also value collaboration, openness, trust, and the different perspectives people bring to the table. You will work with people who care about results while still caring about how those results are achieved. Through our employee-led Employee Resource Groups and wider community initiatives, Teadsters can also contribute to areas including sustainability, women’s empowerment, charitable initiatives, diversity, equity and inclusion.

We want people to grow here, challenge themselves here, and help shape what Teads becomes next.

Building the Future of Media

AI, automation, and emerging technology are already changing how our industry works. At Teads, we are not watching that transformation from the sidelines.

We actively explore how technology can help us work smarter, make better decisions, create stronger advertising experiences, and solve problems differently. That means we look for people who are comfortable learning, experimenting, applying judgement, and evolving alongside technology.

You do not need to have every answer. But you should be curious about what comes next.

If you want to work somewhere where your impact can cross borders, complexity can accelerate your growth, and ambition still feels human, there is a place for you at Teads.

Equal Opportunity Employer

Teads is committed to creating an inclusive workplace and providing equal opportunities throughout recruitment and employment. We value different backgrounds, experiences, perspectives, and ways of thinking, and we are committed to building teams that reflect the diverse global communities, customers, and audiences we serve.

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