Manager, EDT Data Marketing (Remote)
- Location
- Michigan, Kalamazoo 4100 East Milham Rd
- Workplace
- Remote ok
- Compensation
- $136k – $294k
About this role
Work Flexibility: Remote
As a Manager, EDT Data Marketing you will develop marketing and communications programs that increase awareness, understanding, and engagement with the Enterprise Data organization’s products and capabilities. You will partner with strategy, product, adoption, and communications teams to connect data and analytics capabilities with business communities and measure the impact of marketing efforts on awareness and adoption.
What you will do:
Technical Responsibilities:
- Develop and execute marketing and communications programs for data products and analytics capabilities.
- Create messaging, positioning, campaigns, and content tailored to business communities.
- Produce newsletters, articles, videos, presentations, and campaign materials.
- Plan and deliver events, webinars, and awareness campaigns for data communities.
- Establish and track marketing key performance indicators, engagement metrics, and campaign effectiveness.
- Partner with strategy, product, adoption, and communications teams to align messaging and priorities.
- Manage content calendars, channels, and marketing operations.
- Gather audience feedback and insights to refine messaging and improve engagement.
- Ensure marketing content aligns with enterprise governance and brand standards.
Knowledge and Capabilities:
- Tell clear, compelling stories that connect data capabilities with audience needs and adoption.
- Build productive relationships across business and technology teams.
- Use marketing data and audience feedback to evaluate impact and improve campaigns.
- Coordinate multiple priorities, programs, channels, and deadlines with attention to detail.
- Adapt messaging and content for different audiences and communication channels.
What You Need:
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
- Minimum 8 years of professional experience in data and analytics.
- Minimum 5 years of experience in marketing, product marketing, communications, or content development.
- Experience developing campaigns, messaging, and marketing content and measuring marketing effectiveness and engagement.
Preferred Qualifications
- Experience in product marketing, content marketing, or communications for data or technology products.
- Experience with marketing tools, content platforms, and analytics used to measure engagement.
- Marketing, content marketing, or communications certification.
United States of America Pay Ranges:
- USN: $135,600 - $225,900 USD Annual
- US5: $142,400 - $237,200 USD Annual
- US10: $149,200 - $248,500 USD Annual
- US15: $155,900 - $259,800 USD Annual
- US20: $162,700 - $271,100 USD Annual
- US30: $176,300 - $293,700 USD Annual
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