About this role
Our Client
Our client, a high-end luxury company, seeks to employ a Public Relations Officer.
Key Responsibilities:
- Build and maintain relationships with
media houses and fashion/lifestyle journalists.
- Draft and distribute press releases
for new collections, events, and milestones.
- Secure media coverage (print, online,
TV) for brand activities and key launches.
- Manage press attendance and coverage
at exclusive events and store openings.
- Monitor media mentions and prepare
press clippings reports.
- Handle crisis communication in
conjunction with the Corporate Communications Manager.
- Coordinate interviews with senior
management for media features.
- Manage the press section of the
website and media database.
- Pitch stories to editors to secure
feature placements.
- Organize press kits and sample
send-outs for photoshoots.
Requirements
- B.Sc. in Mass
Communication, Journalism, Public Relations, or English.
- Minimum 5-7 years in PR.
- Luxury
PR Agencies, Lifestyle Media, Fashion Houses, or Hospitality PR
- Media networking and relationships
building.
- Excellent writing and editing skills.
- Crisis communication management.
- Event management and coordination.
- Storytelling and pitching.
- Attention to detail.
- Confidence and presentation skills.
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