Director, Customer Insights & Analytics

Regal is seeking a Director of Customer Insights & Analytics to lead the company's understanding of customer behavior, marketing performance, and loyalty program effectiveness. This leader will leverage analytics, customer research, and business intelligence to uncover actionable insights that drive growth, improve decision-making, and strengthen customer engagement across Regal. With a primary focus on loyalty and subscription programs, this role will help shape strategies that improve acquisition, engagement, retention, and customer lifetime value.

As a key partner to the broader Marketing organization, this leader will collaborate closely with Loyalty, CRM, Brand Marketing, Revenue Management, Film Analytics, Product, and Finance teams to connect customer, content, and commercial performance data into a comprehensive view of the business. By combining qualitative and quantitative research, campaign measurement, segmentation, and performance reporting, they will help the organization understand not only what customers do, but why they do it, translating insights into strategies that improve marketing effectiveness and business performance.

What You'll Do  

• You'll lead Regal's customer insights and research function across loyalty, subscription, and marketing initiatives.
• You will develop a deep understanding of customer behaviors, motivations, preferences, and engagement drivers.
• You'll design and manage qualitative and quantitative research programs, translating findings into actionable business recommendations.
• You'll lead analytics supporting loyalty and subscription programs, identifying opportunities to improve acquisition, retention, engagement, and profitability.
• You will develop customer segmentation and behavioral analysis strategies to enhance targeting and personalization efforts.
• You'll serve as the primary analytics partner for the Marketing organization, supporting CRM, brand, acquisition, and retention initiatives.
• You'll develop and track key performance metrics, measurement frameworks, and KPIs to evaluate marketing effectiveness and business impact.
• You will own reporting, dashboards, scorecards, and executive insights that support data-driven decision-making across the organization.
• You'll partner with Film Analytics, Revenue Management, Product, and Finance teams to connect customer, attendance, content, and commercial performance data.

Rewards You’ll Love 

•  Discretionary annual bonus
• Hybrid schedule (4 days in-office and 1 day from home each week)
• 401(k) program with a company match
• Medical, vision, dental, and other insurance coverage for you and your family
• Employer-paid life insurance and short/long-term disability insurance
• Employee Assistance Program, including 24/7 counseling access
• Paid Vacation, Sick, and Parental leave
• 12 Paid Holidays each year
• Half-Day Fridays in the summer season
• 17 free movie tickets monthly and 50% off most concessions at Regal theatres
• Free breakfast and lunch every Monday (paid on Tues-Thurs)
• Thursday Happy Hours with movie-inspired beverages and cocktails

You Should Apply If

• You bring 7+ years of experience in customer insights, analytics, market research, business intelligence, or marketing analytics.
• You have strong experience leading customer research and analytical functions, helping organizations better understand their customers and make informed decisions.
• You know how to uncover meaningful customer insights and translate them into business strategies and actions that drive results.
• You're a skilled communicator and storyteller, with the ability to present insights in a compelling way and influence senior leaders.
• You're experienced working with Customer Data Platforms (CDPs), BI platforms, visualization tools, and customer analytics environments to turn data into impactful business decisions.
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us 

About Regal 

Regal Cinemas – where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Cineworld, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic. 

With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions. 

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field-based, or remote working options, depending on the role.  

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Cineworld family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!

Read more about the Regal culture here – Regal Careers 

Inclusion & Belonging 

At Regal Cineworld, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background. 

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team. 

If you have any questions about this role or working at Regal Cineworld Group please contact careers@regalcineworld.com. We may close this vacancy early if we receive a high volume of applications, so we encourage you to apply as soon as possible