Trade Marketing Specialist(Food Service)

Principal Function

· Trade Promotion Management – Responsible for marketing promotions and trade activation activities.

· Sales Marketing Support – Support Food Service sales growth and business development through effective marketing initiatives.

· Marketing Activities Improvement – Evaluate campaign and event performance to improve effectiveness and drive demand.

Key Responsibilities & Authorities

A. Trade Promotion Management

· Plan and coordinate promotional calendars and events to drive sales during peak seasons and marketing campaigns.

· Manage POP and premium items, including ordering, delivery scheduling, receiving, quality inspection, issuance, and inventory control across warehouses and store rooms.

B. Sales Marketing Support

· Prepare and coordinate sales materials such as product catalogues, leaflets, presentation slides, POSM materials, and sales kits.

· Support customer loyalty programmes, monitor campaign progress, and coordinate reward fulfilment.

· Develop sales kits and product application materials to support Food Service sales activities.

C. Marketing Activities Improvement

· Monitor campaign progress against objectives, timelines, and KPIs.

· Evaluate campaign and event performance, including participation, customer engagement, lead generation, and sales impact.

· Collect and analyse customer feedback and post-event insights.

· Evaluate the effectiveness of promotional activities and marketing materials.

· Prepare post-event reports and management presentations.

· Identify strengths, gaps, and improvement opportunities.

· Recommend improvement plans for future campaigns and activities.

· Coordinate with internal and external stakeholders on review and follow-up actions.

D. Other Responsibilities

· Perform daily work activities either on-site, in the office, or from home as required.

· Comply with Management Systems (QMS, EMS, OHS, FSSC/HACCP, HALAL).

· Perform any other duties assigned by the superior from time to time.

Requirements

Job Requirements

· Candidate must possess a Bachelor's Degree or equivalent in Marketing, Food & Beverage Services Management, Hospitality, Tourism, Hotel Management, or a related discipline.

· Preferably with at least one (1) to two (2) years of relevant working experience.

· Preferably at Executive level, specializing in Sales, Marketing, or a related field.

· Good command of English and Bahasa Malaysia, both written and spoken.