About this role
Job Description
Just imagine shaping digital experiences that connect kids, adults and families across CEEMEA and APAC. Then make it real.
About the role
As our Marketing Campaign Manager, you'll drive digital consumer engagement across LEGO® owned digital channels. You'll develop and execute marketing campaigns and content across LEGO.com, LEGO.com/kids, Fan Marketing, the LEGO Builder app, the LEGO Play app and Magazine experiences. Working closely with global and regional teams, you'll localise campaigns, publish content, optimise performance and turn insights into action. You'll help grow owned channels, strengthen marketing integration and support both CEEMEA and APAC markets.
This is a manager level Individual Contributor role. This role will be based in our Prague Sales Office. We offer a flexible hybrid working model known as Best of Both, with 3 days in the office and 2 days working from home. No relocation assistance is offered for this position.
Required Qualifications
Proven experience delivering end-to-end digital marketing campaigns across multiple markets and regions
Proven track record of managing complex stakeholder relationships across global, regional and local teams
Ability to lead and develop campaign strategy, not just execute a brief, and to translate global direction into locally relevant activations across diverse markets
Preferred Qualifications
Created and published campaign landing pages for digital marketing initiatives.
Worked with complex digital platform ecosystems and connected content experiences.
Experience operating as a senior individual contributor level, comfortable acting as the lead digital campaign voice across regional and market stakeholders.
Familiarity with fan or creator-led marketing programmes and how to integrate them into broader campaign ecosystems
What you'll build
Deliver regional digital campaigns across multiple platforms and markets.
Balance global campaign direction with local market needs and nuances.
Identify content trends and translate them into engagement opportunities.
Optimise digital content and campaigns through performance insights.
Increase engagement across owned digital channels.
Strengthen integration between owned digital experiences and broader marketing initiatives.
Support local market requirements while maintaining alignment with global campaigns.
If you've worked in a role where you owned campaigns from planning through post-campaign review, collaborated across regions and functions, and used data to shape recommendations, you'll feel at home here. What matters most is bringing proven experience creating, publishing and optimising digital content while turning insights into meaningful action.
Life on the team
You'll join the Digital Consumer Engagement Marketing and Orchestration team within Marketing Development and Activation. The team creates engaging experiences across LEGO® owned digital channels and focuses on campaign execution, channel growth and connecting marketing activities. We work closely with markets and audiences across international regions. Strong communication, collaboration, stakeholder management and analytical thinking help us succeed together. A proactive mindset is a must and the ability to work effectively across international environments are an important part of daily team life.
What success looks like
Success means delivering impactful regional campaigns, supporting content initiatives across CEEMEA and APAC, and using campaign insights to continuously improve future performance. Over the next 12 to 18 months, you'll help drive continued growth across owned digital channels, deepen integration across LEGO experiences, expand localised content and support the growing role of fan marketing. You'll work closely with product owners, channel owners, regional and global marketing teams, and a broad network of internal and external collaborators.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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