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Sr. Marketing Specialist

Location
Santiago, Dominican Republic
Workplace
Hybrid
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About this role

Job Title: Sr. Marketing Specialist
Location: Santiago, R.D.
Work model: Hybrid 
 
 
RESPONSIBILITIES / ESSENTIAL FUNCTIONS:
 
Item
Responsibility/Function
% Time
1
Marketing Strategy Execution
  • Lead the development and execution of comprehensive, business-specific marketing plans designed to drive revenue and growth across digital and traditional channels.
  • Identify new growth opportunities and proactively recommend campaign adjustments based on market and performance insights.
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Drive innovation in marketing tactics and content approaches inbound and outbound channels.
  • Partner with Merchandising/Product team on all product launches and product positioning in marketing.
 
2
Data / Analytics Tracking
  • Own local marketing performance dashboard, defining KPIs in partnership with business leaders, tracking results, and sharing actionable insights regularly.
  • Partner with analytics counterparts to analyze and report on the performance and efficiency of campaigns using Salesforce Reports.
  • Translate complex data sets into strategic insights that directly inform campaign development and channel prioritization.
 
3
Sales Rep Marketing Support
  • Senior marketing partner to sales rep, proactively identifying marketing needs and opportunities for account-level growth. Develop frameworks to scale local marketing initiatives across territories with measurable impact.
  • Develop needed collateral, visual merchandising, and digital and in-school event support for key rep events.
  • Introduce new formats (e.g., digital playbooks, video templates) to enhance rep engagement and usability.
  • Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support.
  • Mentor other marketing team members and collaborate cross-functionally to share best practices and insights.
 
 
JOB REQUIREMENTS/SPECIFICATIONS:  Note that (i) computer literacy and working-level skill with the basic MS Office suite (Word, Excel, Outlook, Microsoft Edge), (ii) good verbal and written communication skills, (iii) good interpersonal skills, and (iv) the ability to work well both individually and in a team environment are default requirements for all Jostens exempt and salaried nonexempt employees.
 
Required:
 
  • Bachelor’s degree in Marketing, Business Administration, or equivalent combination of education and experience.
  • 3 or more years of professional marketing experience
  • Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
  • Experience in collateral development, marketing communications, and overseeing digital channels (including web/ web/e-commerce, print, email, paid search, paid advertising, SEO/SEM, social, and SMS)
  • Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment
  • Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment.
 
Preferred:
 
  • Social marketing experience
  • Skilled in writing and editing content with attention to detail
  • Understanding of data/analytics
  • Strong analytical skills
  • Strong in editing content
  • Excellent attention to detail
  • Excellent time management skills
  • Excellent organization skills with the ability to manage multiple priorities/tasks effectively
 
About Jostens:
Celebrating 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
 
 
 
 

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