Market Research Analyst, Brand Health Tracking

Who We Are:

Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026. 

 

We are looking for someone who is deeply curious about people, brands, and business growth. This role is ideal for someone who enjoys asking questions, solving problems, uncovering patterns in data, and translating insights into action. This is an excellent entry-level opportunity for someone who is interested in starting a career in market research.

 

About Brand Health Tracking:

Brand building drives business growth by strengthening relationships with consumers, building desire over time. The Brand Health Tracking Service Line at Ipsos helps clients understand how people feel about their brands, tracks changes in performance over time, and provides insight into how advertising may be influencing consumer attitudes towards clients’ brands.

 

What makes this role important at Ipsos?

As part of the Brand Health Tracking team, you'll help some of Canada's leading organizations understand what drives brand performance and business growth. Working across categories including financial services, retail, telecommunications, technology, travel, QSR, CPG, and healthcare, you'll gain exposure to a wide range of business challenges, consumer behaviours, and growth opportunities. 

 

You'll work day-to-day with data to uncover meaningful insights, collaborate across teams to solve client challenges, and develop the skills needed to become a trusted advisor. This role combines analytical thinking, problem solving, project management, and communication, providing a strong foundation for a career in brand strategy, insights, and advisory.

 

As you build your experience, your role can evolve beyond project execution. You'll have opportunities to contribute to client discussions, help synthesize and present findings, and support recommendations that influence business, brand, and marketing decisions. Over time, you'll develop the skills, confidence, and commercial perspective needed to become a trusted advisor to some of Canada's leading brands, helping turn consumer understanding into actions that drive growth.

 

What you can expect to be doing:

• Develop and update surveys, and maintain technical specifications in proprietary software

• Liaise with internal operations teams to progress projects through their lifecycle

• Perform quality checks throughout the project lifecycle

• Perform data verification and prepare reports

• Identify and solve project issues as they arise

 

This might be the job for you if you have:

• Completed Bachelor’s degree

• Experience in research, analytics, consulting, marketing, project management, business strategy, customer experience, communications, or related fields is an asset.

• Interest in business, marketing, consumer behavior and brand strategy

• Outstanding verbal and written communication skills

• Strong intellectual curiosity, excellent problem solving, and an analytical mindset

• Ability to simplify complex information

• High attention to detail: ability to balance overall project goal with key milestones and tasks

• Emerging leadership skills

• Advanced proficiency with MS Office Suite; specifically, PowerPoint and Excel

• Ability to juggle multiple projects and diplomatically respond to conflicting needs

• Bilingual an asset but not required.

 

We think you'll be successful if you are:

• Naturally curious and eager to understand why consumers behave the way they do

• Someone who asks thoughtful questions and enjoys challenging assumptions

• A confident communicator

• Interested in understanding how brands grow and compete

• Comfortable working with both data and people

• Motivated by learning and continuous development in terms of new tools, methodologies and skills

 

 

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

 

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $50,000 to $55,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

 

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

 

 Inclusive Workplace Commitment  

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do. 

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual. 

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability. 

#LI-VY1 #LI-Hybrid #IpsosCanada

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course.  Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.