About this role
Senior Marketing Manager
Department: Corporate Marketing
Employment Type: Full Time
Location: South Africa
Description
We are looking for a Senior Marketing Manager to drive passenger acquisition, retention, and brand growth for inDrive Southern Africa region with a primary focus on South Africa. You will work closely with the Regional Marketing Lead and the local team to bring inDrive's global brand strategy to life on the ground – leading hands-on execution of marketing activations, partnerships, and brand-building initiatives across the region.
Key Responsibilities
- Execute locally relevant marketing strategy by adapting inDrive's global brand strategy and guidelines to the South Africa, Zambia, Zimbabwe and Botswana markets
- Work as an embedded, hands-on member of the local team, partnering closely with Business Development, Driver Operations, and other local functions within a matrix structure
- Contribute to and help develop marketing briefs for advertising campaigns and creative production, ensuring creatives are culturally relevant
- Plan and deliver 360° marketing campaigns, activations, and partnerships that drive passenger acquisition and brand awareness
- Partner with the Regional Marketing Lead on budget and strategic planning, and execute the approved local marketing budget
- Analyze the acquisition and retention funnels, surface product improvement opportunities, and conduct in-market customer development (CustDev) research
- Generate and test performance marketing hypotheses in coordination with the in-house performance marketing team
Skills, Knowledge & Expertise
- 4+ years of digital consumer marketing experience, ideally within a global or multinational company
- Hands-on experience planning and executing multi-channel (360°) marketing campaigns and activations
- Experience working with influencer marketing and partnerships
- Comfortable operating in a matrix structure, collaborating with and influencing multiple stakeholders and functions without direct authority
- An execution-focused mindset – equally comfortable shaping plans and personally delivering the work, including agency management
- Strong analytical skills, with the ability to assess campaign and funnel performance and translate data into action
- Experience working with a mobile product is a plus but not required
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
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