Director, Franchise Platform

A Day in the Life:

The Director of Franchise Platform is responsible for shaping and executing Hertz’s global franchise platform strategy, creating a scalable and differentiated offering that provides franchisees with the products, services, tools, and support needed to succeed. Reporting to the Global Head of Franchise Growth, this role owns the franchise platform roadmap and translates Hertz’s brand strength, capabilities, and expertise into a market-leading franchise proposition that enhances the overall franchisee experience.

This highly collaborative and execution-focused leader partners across regions and functions to identify franchisee needs, align stakeholders, and drive delivery of key initiatives. The Director ensures the platform balances global consistency with local market flexibility while improving franchisee profitability, customer experience, network performance, loyalty, and trust through effective cross-functional leadership and accountability.

The starting salary for this role is $120,000, commensurate with experience. 

What You'll Do:

Platform Leadership & Proposition Ownership:

• Lead the Franchise Platform success pillar, translating the Franchise Growth strategy into a clear, prioritized, and sequenced multi-year roadmap across all brands and regions
• Own a portfolio of franchise platform design & build initiatives from business case through design, pilot, launch, adoption, continuous improvement, and benefits realization
• Execute the build out of a market leading global franchise value proposition with the appropriate balance between a consistent global core and regional / local flexibility
• Work with regional teams to set measurable outcomes for adoption, franchisee satisfaction, customer experience, service quality and financial performance

 

Franchisee Insight & Experience:

• Create a fact-based view of franchisee platform needs across the full lifecycle, from onboarding and mobilization through day-to-day operation, growth, renewal, and transformation
• Translate common pain points and unmet needs into a prioritized platform roadmap, using co-design and pilots to validate value before scaling
• Simplify how franchisees discover, access, understand, and use Hertz capabilities, creating a consistent experience across functions, regions, and brands

 

Products, Services & Platform Innovation:

• Work with relevant Hertz teams to build capabilities and continuously improve a coherent portfolio of franchise-facing products and services
• Execute initiatives to build a consistent, sustainable, and scalable franchise offering
• Develop commercial models for new platform services
• Build a disciplined franchise innovation pipeline that identifies, tests, scales, improves, or retires propositions based on franchisee value, strategic fit, adoption, and financial impact

 

Execution, Adoption & Value Realization:

• Represent the Franchise business as the accountable owner of platform initiatives working with and mobilizing cross-functional teams
• Establish disciplined governance and execution best practice, maintaining visibility of progress, dependencies, investment requirements, risks, critical decisions, and benefits delivery
• Assign clear product and service owners, delivery milestones, acceptance criteria, resource plans, and accountabilities across each initiative
• Provide concise executive reporting and recommendations, escalating barriers early and securing the decisions and resources required to deliver at pace

 

What We’re Looking For:

• Bachelor’s degree in Business, Finance, Marketing, Economics, or a related field.
• A Master’s degree (MBA or similar) is advantageous but not required
• Extensive experience in franchise development, growth, or expansion, ideally within multi‑location, service‑based, or mobility‑focused industries
• A proven track record of driving franchise network and platform growth
• Strong commercial acumen with the ability to evaluate business cases, assess franchisee financials, and build compelling growth strategies
• Demonstrated success in building and managing high‑value relationships with prospective and existing franchise partners, acting as a trusted advisor and strategic partner
• Exceptional communication and influencing skills, with the ability to present to senior leaders, negotiate agreements, and represent the brand externally
• A data‑driven mindset with the ability to interpret market insights, performance metrics, and competitive intelligence to inform decision‑making
• A proactive, growth‑oriented mindset with the ability to identify new opportunities, challenge the status quo, and drive continuous improvement

 

What You’ll Get:

• 40% off any standard Hertz Rental  
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.