Founding GTM Lead

What we're looking for:

We need someone with 6–8 years of experience spanning sales, go-to-market, or growth roles who has a proven track record of building and scaling non-paid growth channels — ideally in healthcare, health tech, or another field-sales-driven industry. You should be comfortable operating in early-stage ambiguity, personally running outbound motions, and iterating fast on new channels. Bonus points if you've sold into SMB healthcare practices, come from a consulting or finance background, and have shown rapid career progression as a top performer.

What you'll do:

Design and build Emora's field GTM strategy from the ground up — including team structure, territory design, targets, and the sales playbook for pediatric practices, health systems, schools, and community organizations

Take ownership of all non-marketing-spend growth channels and drive aggressive, measurable referral and partner acquisition targets

Manage and scale a growing team of regional field sales reps (currently 3 on the ground across multiple states), coaching them against quota-driven targets with high accountability

Personally launch and prove new markets and channels before scaling them across the team — this is a hands-on, hustler role, not a strategy-only seat

Build and manage a national pipeline of pediatric practices, health systems, schools, universities, employers, and other referral partners

Test and iterate on new go-to-market motions rapidly — run tight experiments, double down on what works, and kill what doesn't

Represent Emora Health externally at conferences, community events, and in direct meetings with providers and health system leaders as a credible, energizing spokesperson

Partner closely with the CEO, clinical, and operations teams to ensure the field organization delivers an exceptional partner and patient experience

Build the reporting, forecasting, and pipeline infrastructure needed to scale this motion with precision as Emora expands into 10+ states