About this role
Summary:
The Digital Marketing Executive plays a crucial role in driving brand visibility, increasing website traffic, and generating qualified leads through strategic digital campaigns. This position requires a proactive and data-driven professional who can manage multi-channel marketing initiatives with a focus on performance optimization and continuous improvement. The ideal candidate will collaborate cross-functionally to deliver impactful campaigns across search, social, and paid advertising platforms while leveraging analytics to inform decision-making and maximize ROI.
The Digital Marketing Executive plays a crucial role in driving brand visibility, increasing website traffic, and generating qualified leads through strategic digital campaigns. This position requires a proactive and data-driven professional who can manage multi-channel marketing initiatives with a focus on performance optimization and continuous improvement. The ideal candidate will collaborate cross-functionally to deliver impactful campaigns across search, social, and paid advertising platforms while leveraging analytics to inform decision-making and maximize ROI.
Responsibilities:
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Manage SEO activities including keyword research, on-page and off-page optimization, and technical SEO.
- Create, schedule, and manage engaging social media content and campaigns.
- Plan and optimize Google Ads and Meta Ads to maximize return on investment.
- Monitor campaign performance using Google Analytics (GA4), Search Console, and other analytics tools.
- Generate leads through digital initiatives and optimize conversion rates.
- Coordinate with content, design, and sales teams to ensure seamless campaign execution.
- Prepare weekly and monthly performance reports with data-driven insights and recommendations.
- Stay current with emerging digital marketing trends, tools, and industry best practices.
Requirements
Requirements:
- Strong knowledge of SEO, SEM, PPC, and social media marketing.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Proficiency in Google Analytics (GA4) and Google Search Console.
- Basic understanding of WordPress and Canva.
- Familiarity with content marketing and email marketing principles.
- Excellent communication, analytical, and problem-solving skills.
- Ability to manage multiple campaigns and meet tight deadlines.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing.
- Google Ads, Google Analytics, or Meta certifications are a plus.
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