About this role
Summary:
We are seeking a dynamic and data-driven Digital Marketing Executive to elevate our digital footprint and drive measurable growth for our IT services and AI-powered product portfolio. In this role, you will be responsible for designing and executing integrated digital marketing strategies across multiple channels, with a focus on generating high-quality B2B leads and enhancing brand visibility. You will play a key role in shaping our online presence, leveraging analytics and automation to optimize performance, and collaborating cross-functionally to support product launches and market expansion. This is a strategic position for a proactive marketer who thrives in fast-paced environments and is passionate about innovation in technology-driven marketing.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies for IT services and software products.
- Plan, execute, and optimize SEO, SEM, PPC, email marketing, and social media campaigns.
- Create compelling, platform-specific content for websites, blogs, LinkedIn, Instagram, and other digital channels.
- Drive B2B lead generation through targeted digital campaigns and marketing automation workflows.
- Manage website updates, technical SEO improvements, and ongoing optimization for search engine performance.
- Run and monitor paid advertising campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
- Analyze campaign performance using Google Analytics, Search Console, and other data tools; deliver actionable insights through detailed reports.
- Collaborate with sales, UI/UX, and development teams to align marketing efforts with product launches and key business initiatives.
- Develop and promote thought leadership content, including webinars, case studies, and whitepapers.
- Conduct competitive analysis and identify emerging trends and opportunities in the digital landscape.
Requirements
Requirements:
- Proven experience in digital marketing, with a strong track record in lead generation and campaign management.
- Expertise in SEO & SEM, Google Ads, Meta Ads, LinkedIn Marketing, and email marketing.
- Proficiency in content marketing, social media management, and marketing automation platforms.
- Hands-on experience with Google Analytics, Google Search Console, and data-driven campaign optimization.
- Strong analytical and communication skills with the ability to translate data into strategic recommendations.
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint are highly desirable.
- Prior experience in IT services, SaaS, AI/ML, Cloud computing, or software companies is preferred.
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