Digital Marketing executive- Daredia Life Sciences Pvt Ltd
- Location
- Hyderabad
- Workplace
- On-site
About this role
Summary
We are seeking a results-oriented Digital Marketing Executive to spearhead the planning, execution, and continuous optimization of campaigns designed to strengthen our brand's footprint in the United States. This position is responsible for the full lifecycle management of Search Engine Optimization (covering technical infrastructure, content strategy, and keyword research) alongside paid advertising initiatives across Google, Meta, and additional channels. The successful candidate will demonstrate the ability to manage budgets effectively, leverage data analytics for strategic decision-making, and possess proven, hands-on experience in managing live campaigns specifically tailored to US or Western markets.
Responsibilities
- Develop and implement comprehensive SEO strategies encompassing technical audits, content planning, and keyword optimization.
- Manage end-to-end paid advertising campaigns on Google, Meta, and other relevant platforms, from initial research and setup to daily performance monitoring.
- Oversee campaign budgets, ensuring efficient allocation of resources to maximize return on investment.
- Analyze performance data to derive actionable insights and adjust strategies for improved outcomes.
- Generate detailed reports to communicate campaign progress and results to stakeholders.
- Drive growth initiatives specifically targeted at the US and Western consumer demographics.
Requirements
Requirements:
- Proven track record of successfully managing live digital marketing campaigns for US or Western audiences.
- Deep expertise in SEO principles, including technical implementation, content strategy, and keyword research.
- Hands-on experience with paid media platforms, particularly Google Ads and Meta Ads Manager.
- Strong analytical skills with the ability to interpret data and make informed strategic decisions.
- Demonstrated capability in budget management and financial oversight for marketing activities.
- Real-world experience in campaign execution, moving beyond theoretical knowledge or certifications to practical application.
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