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Digital Marketing Associate - SAT InfoTech

Location
Shaikpet
Workplace
On-site
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About this role

Experience:
  • Freshers & Experienced (2+ Years)

Salary:

  • Freshers: ₹3 LPA+
  • Experienced (2+ Years): ₹5 LPA+

Job Summary

We are looking for a Digital Marketing Specialist to drive B2B lead generation and pipeline growth through targeted digital campaigns. The role involves executing email, LinkedIn, and demand generation campaigns, identifying high-value prospects, managing CRM data, and collaborating with sales teams to generate qualified leads.

Key Responsibilities

  • Plan and execute digital marketing and demand generation campaigns.
  • Run personalized email, LinkedIn, and outbound outreach campaigns.
  • Identify and qualify target accounts using ICP and TAM frameworks.
  • Conduct prospect research, buying committee mapping, and technology stack analysis.
  • Create and manage lead nurturing workflows using marketing automation tools.
  • Execute Account-Based Marketing (ABM) campaigns.
  • Maintain and update CRM records with accurate prospect information.
  • Track campaign performance, analyze KPIs, and optimize campaigns through A/B testing.
  • Coordinate qualified meetings with the sales team.
  • Generate campaign reports and collaborate with cross-functional teams to improve pipeline growth.


Requirements

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Freshers with strong digital marketing knowledge are welcome; 2+ years of experience preferred for experienced roles.
  • Understanding of B2B marketing, demand generation, and lead qualification concepts.
  • Familiarity with CRM platforms (HubSpot preferred) and sales intelligence tools such as LinkedIn Sales Navigator, Apollo.io, or ZoomInfo.
  • Knowledge of marketing automation platforms such as HubSpot, Mailchimp, Marketo, Outreach, Salesloft, Instantly, or ActiveCampaign.
  • Strong analytical, research, and reporting skills.
  • Proficiency in Google Sheets/MS Excel and AI tools such as ChatGPT, Claude, Gemini, or Perplexity.
  • Excellent written and verbal communication skills.
  • Self-motivated, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.


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