CRM Specialist - ZOHO

Location
Ahmedabad
Workplace
On-site
Compensation
₹40k – ₹50k

About this role

We are looking for a Zoho CRM Specialist who can manage, customize, and optimize our CRM ecosystem to drive customer engagement, retention, and operational efficiency. This role requires a mix of CRM expertise, automation skills, and basic coding knowledge to build scalable systems and improve overall performance.


Key Responsibilities
  • Manage and maintain Zoho CRM, ensuring accurate data, pipeline visibility, and smooth operations
  • Design and execute targeted campaigns using Zoho Campaigns and Zoho Marketing Automation
  • Build and optimize workflows, blueprints, and automation using Deluge
  • Develop and manage integrations with internal and third-party tools via APIs and webhooks
  • Create customer segmentation strategies for lifecycle marketing (lead nurturing, retention, re-engagement)
  • Generate reports and dashboards using Zoho Analytics to track campaign and sales performance
  • Ensure CRM data hygiene, deduplication, and compliance with data privacy standards
  • Collaborate with sales, marketing, and tech teams to improve CRM usage and efficiency


Requirements

  • Hands-on experience with Zoho CRM and the Zoho ecosystem
  • Strong knowledge of Deluge (mandatory)
  • Working knowledge of:
  • SQL
  • JavaScript or Python
  • Experience with API integrations, webhooks, and automation tools (Zoho Flow, Zapier, etc.)
  • Strong analytical skills with Excel / reporting tools
    Bachelor’s degree in Marketing, Business, IT, or related field
  • 2–5 years of relevant experience in CRM / Marketing Automation (Zoho preferred)
  • Strong problem-solving and logical thinking ability
  • Good communication and cross-team collaboration skills


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