Head of Social - U.S. Regional Sports

Head of Social - U.S. Regional Sports

Department: RS-407 - Content - P&E - Content Formats

Employment Type: Permanent - Full Time

Location: US - New York

Reporting To: Quim Domenech

Description

What You'll Be Doing:

• Lead the social and digital content strategy for DAZN’s growing portfolio of U.S. regional sports properties, developing a unified approach to audience growth, engagement, programming, and distribution.
• Lead and manage the New York-based social team, including social media managers, programmers, producers, editors, and creators.
• Establish the strategic vision, priorities, workflows, and operating model for the team, while empowering managers and team leads to own day-to-day execution.
• Develop platform-specific strategies across YouTube, TikTok, Instagram, X, Facebook, and emerging platforms.
• Serve as the senior social leader for the U.S. regional sports business, partnering closely with DAZN leadership and teams across content, marketing, production, analytics, product, commercial, and partnerships.

• Develop and oversee social programming strategies across live sports, highlights, studio programming, original content, talent, and on-demand programming.
• Create programming frameworks that balance real-time sports coverage with original, social-first, evergreen, and audience-driven content.
• Identify opportunities to turn existing sports rights and programming into differentiated social franchises, recurring formats, and audience growth engines.
• Develop scalable programming models that can be applied across new teams, leagues, markets, and regional sports partnerships as DAZN's U.S. portfolio expands.
• Ensure social strategy and distribution are integrated into the content development process from the outset.

• Develop strategies to grow and deepen DAZN's relationship with local sports fans, using social as a key driver of awareness, engagement, and audience acquisition.
• Build strategies that extend the reach of existing regional sports audiences while introducing DAZN content and programming to new audiences.
• Partner with marketing and growth teams to align organic social programming with broader audience acquisition and subscription objectives.
• Develop innovative approaches to community building, fan participation, creator partnerships, and talent-led programming.
• Stay ahead of platform changes, emerging formats, creator trends, and evolving fan behaviors to continuously improve DAZN's social approach.

• Establish best-in-class social strategies around live games, major sporting moments, breaking news, and tentpole events.
• Oversee real-time programming across game days, including pre-game, live, post-game, highlights, analysis, talent, and fan engagement.
• Develop differentiated strategies for maximizing the social value of major events and extending audience engagement beyond the live window.
• Coordinate coverage across teams, rights holders, talent, production, and DAZN's broader social organization to maximize reach and impact.

• Lead the development of new social-first programming, original series, franchises, and talent-led formats designed to connect with local sports audiences.
• Identify opportunities to leverage athletes, talent, personalities, archives, and existing programming to create differentiated social content.
• Oversee creative development from concept through launch and ongoing programming, ensuring formats are repeatable, scalable, and optimized for social platforms.
• Partner with internal production teams and external partners on creative direction, talent relationships, production priorities, and delivery.
• Build a pipeline of original concepts that can evolve from social formats into larger content franchises.

• Establish KPIs and performance benchmarks across platforms, properties, franchises, and content verticals.
• Lead regular analytics and performance reviews, translating audience data and platform insights into actionable programming and creative decisions.
• Continuously optimize content strategy, packaging, posting cadence, distribution, and investment based on performance.
• Establish a culture of testing and experimentation, identifying successful formats and scaling them across properties and platforms.
• Partner with analytics and insights teams to connect social performance to broader audience, engagement, and business outcomes.

• Partner with commercial, sales, and brand teams to develop social and content opportunities for advertisers and partners across DAZN's regional sports ecosystem.
• Oversee the strategy and creative development of branded social and longform content, ensuring integrations are authentic to the audience and platform.
• Develop relationships with key social platforms, agencies, creators, and external partners to unlock new audience and commercial opportunities.

• Build strong working relationships across DAZN's content, production, editorial, marketing, product, analytics, commercial, and partnerships teams.
• Partner with regional sports networks and team partners to align social strategy, content priorities, distribution, and audience objectives.
• Establish scalable processes for integrating new rights, teams, and regional sports properties into DAZN's social ecosystem.
• Represent the social organization in senior leadership discussions and contribute to broader decisions around content, audience growth, marketing, and product strategy.

What You'll Bring:

• 8+ years of experience in social, digital, content or audience development, with significant senior leadership experience.
• A track record of building social strategies for major sports, entertainment, media or consumer brands.
• Deep understanding of sports fandom and how fan behaviour differs by platform, market and generation.
• Strong editorial instincts and the ability to identify the story or cultural angle that will make people care.
• Experience leading large, multidisciplinary and geographically distributed teams.
• Strong relationships within the social ecosystem, including platforms, creators, publishers and talent.
• Experience developing creator and influencer strategies at scale.
• Comfortable operating in the speed and unpredictability of live sport.
• Strong commercial instincts and an understanding of how social contributes to audience and subscriber growth.
• The ability to balance global brand consistency with authentic local-market execution.

Benefits