About this role
JOB
DESCRIPTION:
We are looking for an SEO
Optimization Executive to enhance our online visibility, organic
traffic, and lead generation. The ideal candidate should have expertise in on-page,
off-page, and technical SEO strategies to improve search engine rankings
and drive quality leads.
Key
Responsibilities:
- Conduct keyword research to
optimize website content and improve organic rankings.
- Implement on-page SEO strategies,
including meta tags, headings, internal linking, and URL optimization.
- Develop and execute off-page SEO
strategies, including backlink building and outreach.
- Monitor website performance,
rankings, and traffic using tools like Google Analytics, Google
Search Console, SEMrush, and Ahrefs.
- Optimize website speed,
mobile-friendliness, and overall technical SEO health.
- Collaborate with the content and
marketing team to ensure SEO best practices are implemented in blogs,
landing pages, and marketing campaigns.
- Stay updated with the latest SEO
trends, algorithm changes, and industry best practices.
- Track and report SEO performance
metrics, providing insights and recommendations for improvement.
- Optimize local SEO strategies to
improve visibility in relevant markets.
Requirements
Education: Bachelor’s degree in Marketing, IT,
Computer Science, Business, or a related field.
Experience: 1-3 years in SEO, digital marketing, or search
engine optimization.
Skills:
- Strong knowledge of Google Search
Console, Google Analytics, Ahrefs, SEMrush, Moz, and other SEO tools.
- Experience in technical SEO, website
audits, and page speed optimization.
- Familiarity with WordPress, HTML, and
basic website structures.
- Understanding of content marketing
and SEO-friendly content strategies.
- Ability to analyze search trends,
competitors, and performance data to enhance SEO strategies.
- Strong analytical and problem-solving
skills..
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