Senior Commercial Manager - Private Label

Location
Sin El Fil
Workplace
On-site

About this role

  • Define and drive the Private Label strategy across relevant categories, aligned with overall commercial and business objectives.
  • Identify white-space opportunities and build a PL product pipeline, from concept through to launch.
  • Lead category and range planning for Private Label, balancing quality, cost, and margin targets.
  • Partner closely with the Procurement/Sourcing team to identify and evaluate suppliers/manufacturers (local and international) capable of delivering PL products to spec, cost, and quality standards.
  • Negotiate commercial terms and manage supplier relationships in coordination with Procurement.
  • Work cross-functionally with Marketing, Quality Assurance, Store Operations, and Supply Chain to ensure successful product development, packaging, and rollout.
  • Monitor PL performance (sales, margin, market share within category) and adjust strategy accordingly.
  • Benchmark competitor Private Label offerings and market trends to keep the portfolio competitive and differentiated.
  • Build and manage the PL budget, sales, and margin targets in line with company objectives.
  • Ensure compliance with relevant quality, safety, and regulatory standards for all PL products.
  • Mentor and, as the function grows, potentially build out a dedicated Private Label team.
  • Minimum 7–8 years of commercial experience within the retail sector.
  • Proven, demonstrable track record in developing and scaling a Private Label portfolio.
  • Strong understanding of retail commercial fundamentals: category management, pricing, margin management, and negotiation.
  • Experience working cross-functionally with procurement/sourcing, marketing, quality, and operations teams.
  • Bachelor's degree in business, Commerce, Marketing, or a related field.
  • Fluent in English and Arabic; French is a plus.
  • Exposure to the Lebanese retail/PL market is a plus, but not required.

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