Manager, Marketing - R01571242

Manager, Marketing

Experience Range: With at least 7 to 10 years of B2B marketing experience, including hands-on expertise in IT services, consulting, digital transformation, SaaS, or enterprise technology domains Key Responsibilities:
• Develop and execute integrated marketing campaigns across B2B and consumer sectors, including retail, CPG, travel, hospitality, and e-commerce, achieving targeted lead generation and conversion goals
• Design and implement Account Based Marketing (ABM) strategies to drive demand generation and increase engagement with high-value accounts
• Manage field and vertical marketing initiatives, aligning activities with organizational objectives and industry-specific trends to maximize market impact
• Lead campaign planning and execution for events, webinars, email marketing, paid media, and executive engagement programs, ensuring timely delivery and measurable outcomes
• Optimize marketing automation platforms and CRM systems to enhance campaign performance, data accuracy, and reporting efficiency
• Coordinate executive roundtables, leadership forums, industry events, and analyst-led programs to elevate brand visibility and thought leadership
• Collaborate with cross-functional teams to support alliance-led go-to-market campaigns and connected commerce initiatives, driving partnership success
• Analyze campaign data and performance metrics to identify opportunities for continuous improvement and inform strategic marketing decisions
Required Skills:
• Account Based Marketing (ABM) strategy and execution
• Advanced proficiency in HubSpot, Salesforce, and Demandbase
• Digital campaign management across multiple channels
• Event and webinar planning using industry-standard tools
• Paid media campaign execution and performance analytics
• Demand generation for IT services, SaaS, and enterprise technology solutions
• Hands-on experience with email marketing platforms
• Expertise in AI, data analytics, cloud technologies, customer experience, supply chain, and intelligent automation
Preferred Skills:
• Experience with connected commerce and enterprise platform transformation
• Expertise in marketing to consumer audiences across retail, CPG, travel, hospitality, or e-commerce
• Advanced knowledge of analyst-led and alliance-driven GTM campaigns
• Proficiency in vertical marketing and field marketing within technology domains
• Exposure to emerging AI-driven marketing tools
Desired Qualifications:
• Master's degree in Marketing, Business Administration, Communications, or a closely related discipline
• Certification in Account Based Marketing (ABM) or Marketing Automation (such as HubSpot or Salesforce Marketing Cloud)
• Certification in digital marketing or campaign management (such as Digital Marketing Institute or AMA Certified Professional)