Temp - Lead Generation

About the Company

BMI is a mission-driven organization at the forefront of music rights and creator advocacy. Celebrating over 80 years of service to songwriters, composers, music publishers and businesses, BMI is a global leader in music rights management. Currently representing the public performance rights in over 25 million musical works created and owned by more than 1.4 million artists. BMI negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are publicly performed.

About the Role

POSITION SUMMARY: The Lead Generation Associate (or Temp) supports revenue growth by researching prospective businesses that may use music and creating qualified opportunities for BMI’s Licensing Sales team.

The role uses online sources to evaluate businesses, identify contact and ownership information, assess indicators of music use, confirm the business is not already represented in BMI’s systems, and document findings in Salesforce. This is primarily an online research and data-entry role, not a sales or customer account-management position.

 

FUNCTIONS OF THE JOB

Essential Functions

• Research prospective businesses using search engines, business directories, company websites, social media, public records, and other approved sources.
• Review provided lead lists and independently search for businesses that may publicly perform music.
• Identify indicators of recorded music, live music, DJs, dancing, entertainment, or other music-related programming.
• Research business details, including operating status, ownership, location, business type, and available contact information.
• Confirm whether prospective businesses are already licensed, under review, or represented in BMI’s systems.
• Apply established criteria to determine whether a business qualifies as a sales opportunity.
• Create and update opportunities in Salesforce with complete and accurate research.
• Review records for accuracy, duplication, and completeness before submission.
• Meet established productivity and quality expectations.
• Escalate unclear findings, system issues, or qualification questions to team leadership.
• Participate in training, coaching, and quality-review activities.
• Support special research projects and lead-generation campaigns as assigned.
• Protect confidential and proprietary information.
• Support BMI Core Values and contribute to an inclusive and collaborative work environment.

 

Position Qualifications

Education

• High school diploma or equivalent required.
• Associate or bachelor’s degree, or equivalent relevant experience, preferred.

 

Experience

• Experience with online research, data entry, database maintenance, lead generation, sales support, or similar work preferred.
• Experience using Salesforce or another customer relationship management system is helpful but not required.
• Experience working within defined productivity and quality expectations is preferred.

 

Skills and Abilities

• Strong online and business-research skills.
• High attention to detail and data accuracy.
• Ability to evaluate information from multiple sources.
• Ability to follow defined processes and consistently apply qualification criteria.
• Sound judgment when information is incomplete or unclear.
• Strong written communication and organizational skills.
• Ability to manage assigned work and meet deadlines.
• Ability to work independently and escalate questions appropriately.
• Comfortable completing repetitive, detail-oriented work while maintaining quality.
• Ability to learn new systems, research methods, and business rules.

 

Tools and Equipment

BMI will provide the computer equipment and system access required to perform the role. The position will use Salesforce, online research tools, business directories, and standard collaboration software.

Working Conditions

• Work is performed primarily through a computer in an office or approved remote-work environment.
• The role requires sustained online research, data entry, and review of detailed information.
• The position may require collaboration with team members in different locations or time zones.

 

This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position.  Employees may be required to follow other job-related instructions and perform other job-related duties as requested, subject to all applicable state and federal laws.