Marketing Database Specialist

Responsibilities: 

• Maintain the integrity, accuracy, confidentiality, and security of the casino marketing and player tracking databases.

• Build, segment, and validate guest lists for direct mail, email, SMS, app, host, event, and promotional campaigns.

• Extract and analyze player data, including carded play, visit frequency, theoretical win, actual win/loss, reinvestment, offer redemption, and campaign response.

• Prepare recurring and ad hoc reports for marketing performance, promotions, special events, player reinvestment, loyalty activity, and guest trends.

• Assist with pre- and post-campaign analysis to evaluate offer effectiveness, profitability, response rates, and revenue impact.

• Coordinate with internal teams and external vendors to ensure timely and accurate production of direct marketing campaigns.

• Audit campaign files, offers, player segments, mail lists, bounce backs, returned mail, opt-outs, and data suppressions for accuracy and compliance.

• Support database hygiene activities, including duplicate resolution, address standardization, NCOA updates, contact preference maintenance, and data quality reviews.

• Research and resolve data discrepancies, player account questions, campaign coding issues, and reporting variances.

•  Assist with loyalty program reporting, promotional tracking, event invitation lists, drawing files, and offer loading as needed.

• Protect confidential guest, financial, marketing, and proprietary information in accordance with company policy and applicable gaming regulations.

 

Compensation:

 $25.00 per hour