Director Ecommerce Engineering Web Mobile

The Director of Ecommerce Engineering, Web & Mobile provides strategic and operational leadership for the teams supporting Ashleyfurniture.com and the company’s mobile application experience. Reporting to SVP of IT - Digital Commerce, this position owns engineering leadership for the Salesforce Commerce Cloud implementation, Storefront Next transition, web engineering teams, and mobile application support.

This leader will develop a durable engineering operating model that creates clear accountability, predictable execution, reliable systems, and measurable results. The position will work closely with Product, Design, Delivery, Quality Assurance, Analytics, SEO/GEO, Retail Integrations, and business partners to ensure engineering investment supports customer experience, conversion, platform stability, and broader business objectives.

Key Responsibilities 

• Lead engineering execution for customer-facing ecommerce web and mobile experiences. 
• Provide engineering leadership for the Salesforce Commerce Cloud with a headless implementation. 
• Guide teams through platform migration, modernization, and changes to established operating models. 
• Establish clear ownership, delivery metrics, reliability expectations, and maintainability standards. 
• Build an operating structure supporting cart, checkout, site content, mobile applications, experimentation, analytics, SEO/GEO, and post-launch support. 
• Partner with Product and Design to ensure teams address meaningful customer and business needs. 
• Develop engineering managers, senior engineers, and technical leads. 
• Identify capability gaps and recommend hiring, contractor support, ownership changes, or new permanent capabilities. 
• Make practical build, buy, or partner recommendations. 
• Communicate priorities, risks, tradeoffs, progress, and investment needs to senior leadership and business partners. 
• Ensure ecommerce systems remain stable, measurable, maintainable, and supportable after implementation. 

Required Qualifications 

• Experience leading engineering teams supporting customer-facing ecommerce web or mobile experiences. 
• Demonstrated experience with platform migration, replatforming, modernization, or digital transformation. 
• Strong understanding of modern commerce platforms. 
• Ability to translate business objectives into engineering strategy, team structures, execution plans, and measurable outcomes. 
• Experience developing engineering managers, senior engineers, and technical leaders. 
• Strong planning, dependency management, delivery measurement, risk management, and continuous-improvement capabilities. 
• Proven ability to partner effectively with technical teams, Product, Design, business stakeholders, and senior leadership. 
• Customer-focused approach with experience improving digital experience, reliability, performance, conversion, or operational outcomes. 

Preferred Qualifications 

• Salesforce Commerce Cloud, Storefront Reference Architecture, Composable Storefront, or Storefront Next experience. 
• Mobile application engineering leadership experience. 
• Experience with ecommerce cart, checkout, payments, search, product pages, personalization, experimentation, SEO, or analytics. 
• Experience with performance monitoring, observability, QA automation, release management, and production support. 
• Experience building or redesigning engineering operating models following an acquisition, reorganization, platform transition, or vendor-heavy delivery model