Head of Storytelling
- Location
- New York
- Workplace
- On-site
- Compensation
- $140k – $200k + equity
About this role
What we're looking for:
We need someone with 3-5 years of experience in social media content creation and strategy who has built a content engine from scratch. You should be comfortable being hands-on with short-form video production while also thinking strategically about content calendars and brand narrative. Bonus points if you have B2C healthcare experience or a background working with sensitive audiences like families of children with autism.
What you'll do:
Own Alpaca's social storytelling strategy across Instagram, TikTok, LinkedIn, and Facebook — with a heavy emphasis on short-form vertical video
Build and manage a network of creators, influencers, and freelancers (mommy bloggers, clinician content creators) to scale content output
Create content yourself — writing briefs, appearing in videos, producing carousels and graphics — while managing an offshore social media manager
Develop and maintain the content calendar, setting strategic parameters and brand guidelines for all organic social content
Connect content performance to down-funnel business metrics like intake form submissions, patient starts, and cost per converted user
Define and evolve Alpaca's brand voice and visual identity across all public-facing channels, leaning into our playful alpaca brand persona
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Culture & values
The engineering team is lean and high-velocity, consisting of three engineers led by Bao, with ownership expected and communication valued.
Ownership is expected and communication is valued, with everyone raising the bar for each other.
The team is small but mighty.
The role is hybrid, requiring three days in the NY office per week.
The culture emphasizes collaboration and accountability within the team.
There is a focus on building technology for non-tech-savvy audiences, indicating an accessible, user-centered approach.
Know someone who'd be great for this?
