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Senior Google Ads Specialist

Location
Hanoi
Workplace
On-site
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About this role

ACG3769JOB

Role Overview

Our client is looking for a Google Ads Executive to manage and optimize paid advertising campaigns for its international E-commerce business, with a strong focus on Google Shopping and Print-on-Demand (POD) products.

The role is responsible for driving advertising performance, improving return on ad spend, and supporting revenue growth through data-driven campaign management and continuous optimization.

Key Responsibilities

  • Plan, launch, manage, and optimize PPC campaigns across Google Ads and Bing Ads to achieve revenue and advertising performance targets.
  • Manage multiple Google Ads campaign formats, including Search, Shopping, Performance Max, and other relevant campaign types.
  • Conduct keyword and market research to identify growth opportunities and improve campaign targeting.
  • Develop effective campaign structures and continuously optimize keywords, bidding strategies, audiences, and budgets.
  • Monitor advertising performance on a daily basis and make timely adjustments based on campaign data and key performance indicators.
  • Manage advertising budgets effectively while optimizing acquisition costs and overall campaign profitability.
  • Operate and optimize Google Shopping, Google Merchant Center, and product feeds for E-commerce products.
  • Identify and troubleshoot product-feed or Merchant Center issues that may impact campaign performance.
  • Analyze campaign data and key metrics such as ROAS, CPC, CTR, CPA, conversion rate, and revenue to identify optimization opportunities.
  • Conduct testing and experimentation to improve campaign efficiency and identify scalable advertising approaches.
  • Stay up to date with Google Ads platform developments, algorithm changes, advertising policies, and emerging Performance Marketing trends.
  • Collaborate closely with Creative, Product/R&D, and E-commerce teams to improve advertising content, product positioning, and overall campaign effectiveness.
  • Prepare regular performance reports and provide data-driven recommendations to improve advertising strategy and business results.
  • Support campaign scaling across international markets based on performance and business priorities.


Requirements

  • Minimum 2 years of hands-on experience in Google Ads or Performance Marketing, preferably within E-commerce.
  • Strong practical knowledge of Google Ads, particularly Search, Shopping, and Performance Max campaigns.
  • Experience managing advertising budgets, bidding strategies, keyword strategies, and campaign optimization.
  • Hands-on experience with Google Merchant Center and E-commerce product feeds.
  • Strong understanding of Performance Marketing principles and the ability to make decisions based on advertising data.
  • Good analytical skills with the ability to interpret campaign performance and translate insights into actionable optimization plans.
  • Experience in E-commerce or international markets is highly preferred.
  • Previous exposure to Print-on-Demand (POD) businesses is an advantage.
  • Understanding of online consumer behavior in international markets is a plus.
  • Ability to use relevant AI and digital marketing tools to improve productivity and campaign performance.
  • Good English skills, particularly for reading industry materials, communicating, and preparing reports.
  • Proactive, detail-oriented, responsible, and results-driven mindset.
  • Strong teamwork and cross-functional collaboration skills.  

    • Candidates with experience in one or more of the following areas will be highly valued:

    • Cross-border E-commerce
    • Print-on-Demand (POD)
    • Google Shopping
    • Performance Marketing
    • Paid Search / PPC
    • International consumer markets
    • Product-feed optimization


    Benefits

  • Competitive salary package based on experience and capabilities.
  • Performance-based incentives and bonuses.
  • Periodic performance and salary reviews.
  • 13th-month salary and other company benefits.
  • Opportunity to develop expertise in international E-commerce and Performance Marketing.
  • Dynamic and collaborative working environment with exposure to cross-functional teams.
  • Training, coaching, and opportunities for professional development.


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    Top Benefits

    • Competitive salary package
    • Performance-based incentives and bonuses
    • Periodic performance and salary reviews
    • 13th-month salary
    • Professional development opportunities
    • Training and coaching