Head of Sales Policy

• Develop short- and long-term business plans for each project phase based on market trends, competitors, and customer demand.
  
• Set overall business targets including sales, revenue, cash flow, and profitability, and consolidate monthly, quarterly, and annual business plans.
  
• Coordinate with Legal, Marketing, and Finance teams to optimize sales progress and business performance.
  

• Develop and improve the management system for sales policies and inventory, including organizational structure, operating procedures, reporting templates, and workforce planning.
  
• Evaluate suitable sales policy and inventory management models in line with the company’s development direction.
  
• Analyze operational issues, propose solutions, and provide recommendations to support management decisions.
  

• Develop detailed business plans for real estate projects, including pricing, revenue, and cash flow targets.
  
• Assess project legal status, construction progress, product structure, and competitive pricing to recommend appropriate average selling prices and payment schedules.
  
• Review sales budgets, commission policies, and commercial terms with sales agencies.
  

• Manage and supervise pricing, sales policies, and inventory in accordance with approved project business plans.
  
• Review selling prices, commission policies, sales budgets, inventory allocation, and sales implementation.
  
• Coordinate with Marketing, Accounting, and relevant teams to monitor sales programs, update sales policies, and address issues arising during execution.
  

• Develop and maintain an inventory management system for each real estate project.
  
• Manage and monitor available, sold, and unreleased inventory, and coordinate inventory allocation to the Sales team in line with approved business plans.
  
• Provide regular inventory and sales status reports and recommend appropriate inventory release adjustments to improve business performance.
  

• Conduct and update market and competitor research covering project information, product offerings, pricing, sales policies, distribution channels, and sales performance.
  
• Develop recommendations on pricing strategies, sales policies, sales budgets, and product positioning based on market conditions and business objectives.
  
• Coordinate with relevant teams to develop suitable business models for complex real estate projects, including resort, entertainment, and commercial developments.
  

Requirements

• Bachelor’s degree, preferably in Economics, Finance, Real Estate, Commerce, Business Administration, or a related field.
  
• A property valuation certificate is an advantage.
  

• Minimum 8 years of experience in the real estate industry, including at least 3 years in a similar management position at a large real estate company or group.
  

• Strong knowledge of real estate market research, construction, legal matters, and real estate products.
  
• Ability to conduct in-depth market analysis covering competitors, market trends, and price movements to support pricing and sales policy development.
  
• Strong understanding of real estate valuation methods, financial modeling, pricing structures, and factors affecting selling prices.
  
• Experience in developing sales policies, managing sales program budgets, and optimizing revenue and profit margins.
  
• Good knowledge of inventory management processes and proficiency in real estate management software.
  

• Strong analytical, logical, and systematic thinking with the ability to make decisions based on reliable data and market insights.
  
• Ability to set objectives, develop action plans, establish effective management processes, and monitor execution.
  
• Strong people management capabilities, including work allocation, performance evaluation, coaching, talent development, and team motivation.
  
• Ability to build and maintain effective relationships with internal teams, partners, and other stakeholders.