Deputy Director of Entertainment & Recreation Center

• Provide strategic advice to senior management on business models, development plans, and operational directions for the entertainment and recreation business, ensuring alignment with the Company’s short- and long-term objectives.
  
• Advise on organizational structures, governance models, workforce planning, and management mechanisms to support effective operations and the Company’s overall value chain.
  
• Develop and recommend commercial policies, including pricing, promotional programs, discount mechanisms, and product/service packages, based on market movements and competitive positioning.
  
• Support the expansion of the Company’s network and international partnerships by identifying, evaluating, and developing relationships with master franchise partners, entertainment brands, and international operators seeking opportunities in Vietnam.
  
• Advise on the development and optimization of entertainment and recreation facilities, including functional planning, investment requirements, operational efficiency, and appropriate design solutions.
  

• Develop business plans, revenue targets, and growth directions for the entertainment and recreation business, ensuring effective cost management and sustainable commercial performance.
  
• Monitor and analyze revenue, operating expenses, and business performance across individual sites and operating units.
  
• Recommend adjustments to operating models, commercial policies, and business structures based on business performance and market developments.
  
• Oversee the implementation of pricing policies, commercial programs, and service standards to ensure financial efficiency, service quality, and effective operation.
  
• Direct and monitor pre-opening, opening, and post-opening setup and operational activities across entertainment and recreation facilities, ensuring stable and efficient operations.
  
• Supervise the implementation of standard operating procedures, service standards, and operational policies across the system.
  
• Coordinate with relevant departments to organize training programs and enhance the capabilities of operational teams, ensuring employees are properly trained in technical operations, customer service, and brand standards.
  
• Oversee the handling of issues related to service quality and customer experience, ensuring timely resolution and continuous improvement.
  

• Assign, organize, and monitor employees’ work to ensure effective resource utilization, productivity, and quality of execution.
  
• Evaluate employee performance objectively and fairly, identify development needs, and establish appropriate improvement measures.
  
• Provide coaching, mentoring, and professional guidance to employees while supporting their career and capability development.
  
• Identify and develop high-potential employees and establish appropriate talent development and succession plans.
  
• Build a professional, collaborative, accountable, and performance-oriented working environment.
  

• Perform other duties and assignments relevant to the position and business function as directed by senior management.
  

Requirements

• Bachelor’s degree or higher in Business Administration, Economics, Real Estate, Finance, Commerce, Supply Chain Management, Hospitality, Tourism, or other relevant disciplines.
  
• Relevant professional certifications related to the specific entertainment, recreation, or operational management field are preferred, subject to applicable regulations.
  

• At least 10 years of relevant professional experience in business management, operations, business development, market development, partnerships, or related functions.
  
• At least 7–10 years of management experience in relevant industries, including at least 5–7 years in positions such as Operations Director, Executive Director, Operations Manager, or equivalent senior management roles within entertainment, recreation, hospitality, or comparable service organizations.
  
• Proven track record of successfully developing and implementing large-scale entertainment, recreation, hospitality, or international franchise/cooperation projects in Vietnam.
  

• Strong understanding of the entertainment and recreation industry, including theme parks, water parks, family entertainment centers, and related business models.
  
• Knowledge of market trends, gamification, AR/VR/AI applications, customer experience, service quality, and customer journey management.
  
• Strong understanding of business and financial management, including P&L, CAPEX, OPEX, ROI, pricing, customer segmentation, and cross-selling/up-selling.
  
• Knowledge of relevant standards and regulations covering occupational health and safety, fire safety, food safety, environmental requirements, and entertainment facility operations.
  
• Ability to develop and optimize entertainment products, services, operating models, and SOPs in line with customer needs and business objectives.
  
• Strong capabilities in market research, business development, customer acquisition, solution development, partnership management, negotiation, and crisis handling.
  
• Ability to manage service quality, customer complaints, operational issues, and continuous improvement across entertainment and recreation facilities.