About this role
The Sales Representative is responsible for building strong relationships with customers, ensuring optimal product visibility, increasing market penetration, and achieving sales targets across Grocery, Convenience, On-Premise, HoReCa (Hotels, Restaurants & Cafés), E-commerce, and B2B channels.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales targets within the assigned territory.
- Identify and onboard new customers and outlets.
- Build and maintain strong relationships with distributors, wholesalers, retailers, and key account customers.
- Ensure compliance with the company’s merchandising and visibility standards.
- Submit accurate daily, weekly, and monthly sales reports.
Requirements
- Bachelor's Degree or HND in Business Administration, Marketing, Sales, or a related field.
- Minimum of 1–3 years of sales experience in FMCG.
- Strong negotiation and relationship management skills.
- Can work independently and as part of a team
- Strong communication and interpersonal skills
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