Primer

Backed byCraft Ventures

Work at Primer?

Total raised$12.0M
StageSeries A
Founded2019
Team size11-50
HQSan Francisco, United States
Industries

About Primer

Primer is an education company creating a new system centered around microschools with the goal of freeing the next generation of kids to be more ambitious, more creative, and to think for themselves. The company was started because standard schools cannot possibly make space for every kid's curiosities, and it believes that a small school connected to a big network can. Primer bootstrapped to almost $1 million in revenue in its first year and demonstrated consistent 15-20% month-over-month growth. Craft Ventures led the company's Seed and Series A rounds, and its investor network includes early team members of Carta, Okta, Figma, Masterclass, Segment, Pilot.com, People.AI, and Skyhigh.

Company at a glance

Location
San Francisco, United States
LinkedInLinkedIn

Founders & Leadership

KT

Kris Toledo

Chief Commercial Officer (CCO) sa Primer

LinkedIn
JV

Juan Vasquez

Co-founder & CTO at Primer

LinkedIn
KP

Keith Putnam-Delaney

Founder & growth guy

LinkedIn

Location

About the Team

Team Distribution

  • Engineering38%
  • Operations22%
  • Education19%
  • Sales13%
  • Leadership6%

Where the Team Studied

  1. 1.FIAP
  2. 2.University of Oxford
  3. 3.Harvard University
  4. 4.Duke University
  5. 5.Brown University

Team Worked At

  • Google
  • Microsoft
  • McKinsey & Company
  • BlackRock
  • Dropbox

Team Composition

28 people
  • Engineering9
  • Operations5
  • Entrepreneurship2 senior2
  • Business Development1 senior1
  • Customer Success and Support1
  • Education1
  • Healthcare Services1
  • Information Technology1

Culture & values

Our goal is simple: free the next generation of kids to be more ambitious, more creative, and to think for themselves.

We started Primer because standard schools can't possibly make space for every kid's curiosities.

We want you to go deep on whatever it is that drives you.

Funding History

Series ANov 2022

$12M

raised

Primer, a B2B hyper-precise targeting platform, raised a $12M Series A led by Craft Ventures; Slack Fund, Salesforce Ventures, and angel investors from Dropbox and Figma participated.

Craft VenturesSalesforce VenturesSlack Fund

Life at Primer

Frequently asked questions

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