Function of Beauty
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About Function of Beauty
Function of Beauty is a customizable beauty brand at the intersection of technology and beauty. Its mission is to empower individuality by democratizing access to fully personalized beauty formulas. The company was founded by MIT graduates Zahir Dossa and Josh Maciejewski and cosmetic chemist Hien Nguyen, who developed an algorithm-based, data-driven approach to co-create custom formulas made to order, and they built a pioneering production facility and algorithm to enable freshly crafted, customized hair care formulas. After a successful direct-to-consumer phase, Function of Beauty became an omni-channel brand expanding into brick-and-mortar, and in 2020 introduced the concept of customers mixing their own custom shampoo and conditioner at home. It positions itself as the first brand to deliver a fully personalized response to diverse hair and skin goals, viewing customization as the future of beauty, with a long-term vision to democratize access to custom beauty products for nearly everyone.
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Culture & values
Function of Beauty centers individuality and personalization, asserting there is no one-size-fits-all product.
The company aims to democratize access to customized beauty products for diverse hair and skin goals across women and men.
The brand emphasizes customer co-creation, enabling people to co-create their own formulas.
A sustainability-focused value is emphasized, delivering on-demand, made-to-order formulas to minimize waste.
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